Foot Over Bridge Advertising

Foot over Bridge (FOB) advertising utilizes pedestrian overpasses located at busy roads, highways, and railway stations to display advertisements on railings, pillars, staircases, and overhead panels. These high-footfall locations ensure continuous exposure to both pedestrians using the bridge and motorists passing underneath. FOB advertising provides a unique combination of pedestrian and vehicular visibility, making it a highly effective OOH medium. Brands can use large vinyl wraps, illuminated panels, or digital screens to create high-impact visuals that dominate the location. FOB advertising is commonly used by telecom companies, real estate projects, educational institutes, FMCG brands, and government bodies to promote products, services, or public awareness messages. The constant flow of people ensures repeated impressions, enhancing message recall. Additionally, since FOBs connect key locations like railway stations, bus terminals, and markets, they offer targeted access to transit audiences, ensuring geographic precision in advertising campaigns. The strategic placement and extended exposure periods make FOB advertising a cost-effective and impactful medium.